The solution was simple, for Best Western and for Spinbox, that we needed to start on a platform that provided the extensibility and flexibility that would not restrict future growth and the decision was Sitefinity CMS.
Architecture was the next step, working initially with 3rd party, Spinbox quickly took the lead to define the core requirements and proceed with Agile methodology based on tight business targets and objectives. The flexibility of the platform and agile allowed the stories to unfold as development progressed, with a hands on persona's team at Best Western the initial concept quickly took shape
Design was handled by Sharp, leading in branding, working with Spinbox on UI and conversions, Sharp provided great direction and design production, with Spinbox design and usability team involved from the outset.
After many 100's if not 1000's of hours of development, revisions, testing and more development, the Best Western website launched in March 2015.
The project has seen the start of another 12 month road to bring exciting new digital features to Best Western, with Sitefinity and the chaps at Telerik providing assistance along the way, the functional capabilities of this website development have surpassed anything done in Sitefinity before. With integrated marketing power the next step with Sitefinity's DEC platform, there are some cool things yet to come.