Spinbox main objectives for the redevelopment were to increase the online presence of BTR through improved organic SEO and create exceptional usability across the whole site particularly focusing on donations, support, information and fundraising opportunites. Visual presence, brand credibility and mobile responsiveness were also at the top of Spinbox agenda when approaching the redesign.
New navigation and structure of content were fundamental elements to the redesigns. Spinbox wanted to ensure all website content was presented in a way that captivated users and encouraged them to interact with BTR. The new structure and navigation gives users clear paths to further explore the website and easily browse to find specific pages. Spinbox redesigned and created all the key landing pages and page templates.
Previously BTR's blog was hosted on a sub domain which interfered with the user journeys and layout of the site. Blogs are now integrated into the website to give a more consistent user experience and allow the content to be used on other pages. This was achieved by moving old blog content from Wordpress to the new CMS, Sitefinity. Moving BTR onto Sitefinity CMS was key for content population, future site growth and development.