Brook & Vine Wine Merchants already had a look and feel in mind. Aiming to make an impact in a competitive market our client knew how they wanted to communicate their brand to their customers but needed the skill of a dedicated digital agency to refine this message and apply usability and best practice knowledge. With a design style defined the next challenge for Spinbox was to take the existing benefits brought by Sitefinity’s content management system, such as True Inline Editing and its Intuitive “Drag & Drop” Interface, and apply the knowledge which helped establish Spinbox as a Sitefinity Platinum Partner to deliver the advanced functionality required for Brook & Vine’s online presence.
Spinbox took Sitefinity’s already powerful ecommerce functionality and applied custom development to create an online shopping experience which delivered against our client’s requirements and put the product catalogue at the heart of the site’s structure.
Along with extensive front end customisation of Sitefinity’s ecommerce module, back end changes were also implemented which allowed our client to categorise products in a way which suited their business needs exactly.
When it comes to getting user experience right there are few areas more critical for an ecommerce site than the checkout process. To ensure we provided Brook & Vine with the best solution possible extensive research was undertaken to ensure conversion on the site was maximising conversion and minimising basket abandonment rates through a well-defined, user friendly checkout process. Knowing that this expert knowledge had been applied gave Brook & Vine the confidence that they were achieving maximum benefit from their marketing spend.
With use of mobile and tablet devices to access the web increasing year on year, the need to deliver tailored browsing experiences is greater than ever. For this reason, as well as offering a great desktop site Spinbox worked to ensure that the mobile experience was just as good, with responsive templates which optimised presentation of content regardless of device.
As with all our projects an agile project management approach was taken to ensure flexibility during project delivery. By applying agile project methodologies product development and testing can be broken up into stages, allowing the development process to be responsive to changings in customer requirements whilst minimising the impact on product cost and delivery.