The Apple of Cloud Solutions Brief
Founded in 1966 Cobweb is one of the UK’s largest cloud solution providers who are continually updating their offerings to ensure they meet business needs with the most effective technology in the marketplace.
With an established multi-site solution already in Sitefinity, Cobweb were not able to leverage the power of Sitefinity and marketing tools due to poor implementation and low quality of content & design. a bloated website with too much content, poor coding quality and terrible SEO, the organic SEO and conversions were not improving.
The goal was simple, patch and fix the current site. Identify and analyse the user behaviour to develop a new website under a complete design process to maximise on conversion and lead generation.
Design & Collobarate Solution
Working with the marketing team at Cobweb, we set out a vision of the website through regionalisation and structure that the end user would understand. Bringing through some off-shoot branding material into the design process. Cobweb set the brand of the business to showcase the people at Cobweb, as it is the people at Cobweb that make the business great.
With many stakeholders at play, for a complex company structure, the navigation and content layouts allowed a complete re-population of all content to be relevant and informative without compromising on SEO. The data analytics taken from the previous website allow Spinbox to identify key user journeys, products and services to expose and a digital transformation to empower the content editing team to grow the website.
New design concepts were tested on the old site, to see where conversion and lead generation would be uplifted, whilst the new website was in development, giving useful insights into user journey and content volume. With a 3 phase project, personalisation and systems integrations ear marked for 2020.
We now have a fantastic platform to optimise our efforts further, but more importantly an even better partnership to deliver even more success in the coming year.
Mark Terry | Head Of Marketing
Speed & Success Results
With engagement and metrics showing a significant increase in SERP's, conversion completion and new business sign up. Cobweb and their sister brand Vuzion have digitally transformed their web presence which continues to grow.