Help To Buy - ESE


The brief

When it comes to affordable housing, Spinbox knows how to deliver. With over 10 years’ experience, Spinbox have produced some of most advanced integrated web solution and bespoke applications to date, with BPHA’ s Help to Buy East South East no exception!

With the government tender won by BPHA, Spinbox were set the challenge to design & develop the fully integrated CMS driven website within 6 week, with a phase release of online applications and integrated reporting.

BPHA wanted a site which not only provides detailed information to customers searching for information on all aspects of Help to Buy but also allows them to search for property for sale and to rent and apply to be part of the scheme.

Producing a HTML 5, fully mobile responsive website, with Stakeholder and User account areas, all powered by a single CMS, Sitefinity, Spinbox created a solution which surpassed expectations.

Help to Buy ESE on tablet

The solution

When it came to development of Help to Buy East South-East website, Spinbox’s excellent knowledge of the housing sector and the flexibility of the Sitefinity platform to meet their business requirements were the perfect combination.

Spinbox used our sector knowledge to help define the project requirements and ensure our development really added value to HTB-ESE customers. With popular property sales websites offering great user experiences and rich features, users have high expectations of all similar websites and HTB-ESE wanted to ensure that their website delivered.

To ensure we created the best user-experience from the outset, customer journeys were mapped out via wireframes and sitemaps. The technical aspects of the site were configured to ensure they didn’t over-complicate the functionality and customers were able to achieve their goal, including; the ability for users to search for and register interest in properties listed on the website, google maps integration, create favourite searches and make a Help to Buy application through the government’s scheme. This application process was produced with dynamic approval which then fed into an automated workflow process, leading to a reduction in manual processing on HTB ESE’s part.

The site also had to cater for developers wishing to promote their properties. A stakeholder area was developed offering developers CMS features to manage their properties and access to reports to see the number of views and registered interests in each of their properties.

To ensure successful delivery of this project Spinbox approached this project using agile methodologies, minimising the potential impact on delivery of a fluid specification and allowing HTB-ESE to go live with a website which perfectly met their business needs.

The results

After a complex systems analysis, rigorous testing and producing of some amazing business logic tools, BPHA ESE’s new website has seen visitor numbers increase and along with the business automation, digital marketing and content production tools, have transformed how they perform on a day-to-day basis.

BPHA have been able to pull automated reporting, meeting SLA with Homes & Communities Agency and take the lead for the largest Help To Buy region in the UK.

The marketing power of the website has allowed for record number of applications and interests in properties be registered and has easily become the number 1 property portal for Help to Buy in the country.

Visit the Site

Help to Buy ESE on multiple devices

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