Help to Buy

The brief

Help to Buy, the new government housing initiative, challenged Spinbox to produce a national website, to be the centre of a full TV, press and radio advertising strategy in just and earth shatter 4 weeks... yes 4 weeks!

From design, implementation, graphics and testing, a fully CMS driven website was required, with Spinbox winning the tender and working closely with a project team from 5 central government departments and branding agency, the new, fully mobile responsive was launched ahead of schedule.

Help to Buy on tablet

The solution

With a high profile nationwide launch on the horizon the Homes and Communities Agency needed a reliable partner to help them launch their Help to Buy website. Fortunately Spinbox’s extensive experience working in the housing sector provided the HCA with everything they needed to ensure the website launched in time and delivered the robustness required to support such a high profile project.

The Homes and Communities agency approached Spinbox with a strong brief on the messages which the website needed to communicate and how it would do that. Supplied wireframes were developed collaboratively with the client to produce an intuitive user journey which communicated the benefits of the Help to Buy scheme to visitors. A clear navigation structure was produced which allowed users to easily find content.

As Sitefinity Platinum partners, Sitefinity was the clear choice for delivery of this project. A powerful CMS with rich features, our in depth knowledge of this product allowed us to deliver this project from brief to go-live in a very short space of time, ensuring the site was ready in time for the national launch of the government’s Help to Buy campaign. Our knowledge of the homes sector allowed us to ensure that content was accurate and communicated the benefits of the programme to users in the best way possible.

With the balance of mobile vs desktop users tipping towards mobile devices, development of a site which worked across mobile devices as well as desktops was key. For this reason the website was developed using fully responsive templates, ensuring a high quality user experience regardless of device. The advanced technology now available in mobile devices also allowed Spinbox to take advantage of geo-locating features, allowing the website to pinpoint the user and present relevant content to them depending on their location.

Spinbox use agile project methodologies to deliver all of our projects, and this project was no different. By employing the benefits of this technique Spinbox were able to go from cutting the first line of code to a site ready for launch in just two weeks whilst not allowing changing requirements to jeopardise this date.

The results

The website launch has been a great achievement for the HCA and Moat, providing a content growth and clear user journey within what was seen as a complex offering.

The site having a clear mobile strategy designed by Spinbox, with mobile first approach, has shown 53% of all traffic of mobiles and tablets.

Following this a staggering 153% increase in traffic, supported by the full advertising campaign, has shown a 12% reduction in mobile bounce rates and overall 8% reduction.

Visit duration up by 13%, the stats keep getting better and better with a phase 2 of improvements scheduled for April 2014!

Visit the Site

Help to Buy on multiple devices

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