To cater for Olleco's new branding and their tagline ‘Supply Collect Convert’ we decided to simplify the website and also break the user journey down to support this brand proposition. The user interface of the site was also vastly simplified, made cleaner and where possible and made full width as to not constrain the site. Visual communication was also used where possible in either the form of Olleco’s existing vector infographics or utilising CSS3 animations to create a high impact banner to support the branding message. To keep the clean aspect of the site and not over populate the pages with text, where possible we designed bespoke infographics to support the relevant context. Where images were supplied to us we created Bezier paths around the focal points to open up the image so that it would be displayed cleanly on the site.
As well as adopting visual communicative methods, HTML5 specification with correct semantic markup and the latest CSS3 innovations the site was also developed to be dynamically responsive to cater for a multitude of mobile devices. Where possible rich snippets and schematic was also added across the site to help improve SEO.
The Olleco site is powered by the Sitefinity Content Management System. This platform was chosen due to the versatile nature of Sitefinity whereby Olleco is able to have full power and control over the site and to populate their own content and pages whilst keeping the original integrity of the design and branding intact.
Some of the more complex developments for the site included a Depot finder which worked on a postcode finder type of system which served results based on the users location input. Enquiries made via the site are also directed to specific depots depending on both the enquiry type and the location.