With visual presence and mobile responsiveness at the top of the agenda with the re-designed website, content architecture and navigation was key to the success of the new website. Utilising the latest web technologies such as HTML5 & CSS3, allowed for modern web browsers to display a highly engaging and interactive presentation of T4A services and software offering.
A generation of new content and a highly image led approach allowed the T4A presence to be driven with clear and simple messaging. Demonstrating the advantages to business and ROI through existing client portfolio and Curo automation functionality are the key features for the USP to be advertised throughout the website.
Defining 2 key user journeys on point of entry were key for T4A, from software offering and demos to bespoke services. The new digital strategy is to show to the audience the expertise in the financial sector held by T4A, and the drive for future technical advances in Curo.