Considering the long-term requirements for TVRs digital strategy over the next years, Spinbox came to the decision that Sitefinity Professional Edition should be used in recognition of the many benefits the version would make available to the TVR team.
The initial phases of the new website redevelopment involved creating a new design and re-platforming the existing content. Spinbox then sought to improve the UX for all areas, creating new and improving existing functionality to better present information and encourage user interactions.
The image-driven Model pages include specifications and dedicated galleries allowing users to easily browse performance and technical details for legendary TVR models from the past, alongside the latest imagery and stats for the brand new 2017 car with prominent calls to action to place a deposit and register interest.
In recognition of the history of the company and its brand, on the Heritage page Spinbox implemented a timeline starting from the creation of the very first TVR and allowing users to smoothly browse key milestones up to the present day.
Spinbox revamped the Network Member area creating a locator for users to easily find their closest service centre worldwide. From the homepage or this new dedicated page, users can enter a postcode to perform a lookup and can then filter results to refine the type of support they are looking for. The biography, contact details and ability to read and leave reviews for each Network Member is also available.
The Noise landing page displays the latest content in a clean and attractive grid format. The grid has category filters allowing users to quickly navigate to their topics of interest. There is also an in-page feature where users can sign up to receive newsletters by simply entering their email address.
The homepage features a social feed presenting imagery and posts from Facebook, Twitter, YouTube and Instagram. TVR can pick and choose which posts to display so they can keep control over what is shown in this prominent position on the site. Links to TVR's official social media channels accompany this section for users to follow and keep up to date with TVR news and updates.