Personalization in Sitefinity

Enable your marketers to engage target audiences with relevant content and personal experiences

Segment Your Visitors

Segment Your Visitors

The first step to delivering a personalized customer experience is to segment your visitors so you can present them with what’s most relevant to them. One simple example is showing code samples to developers and whitepapers to business users. Sitefinity content management system has a simple interface for defining segments through various criteria such as where the visitor came from, what they searched for, their location, duration of their visit, etc. You can define custom criteria and have any combination of AND/OR criteria to define your segments.

Personalize the Presentation

After you’ve segmented your visitors in groups you need to go through your website and set the pages to serve personalized content. If we use the business users and developers example from above, we can personalize the home page for the developers segment to talk about things related to the technology and how it can be extended while we serve business users with information related to how they can achieve their goals using this solution.

sitefinity personalize the presentation

Measure the Results

After you’ve segmented your audiences, personalized their experience and checked how your website is presented for different audiences on different devices you want to see the results of your work. They can be measured by the conversions and other website KPIs for the different segments compared to the default presentation for non-segmented visitors or to the KPIs prior to the personalization. Measuring will help you iterate and improve the results further.

sitefinity metrics

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