Smash It Brief
With the largest chain of hotels in the world, Best Western have expanded their brands to include premium hoteliers and boutique hotels. So it was time for a campaign and new approach to show how different Best Western actually is.
With access to Sitefinity CMS, the BW team created lots of useful content for new hotels to join the Best Western brand family. But there was a problem, it lacked the Best Western personality.
Overtime, the complexity of the different brands under the umbrella made for a difficult read to those visitors wanting to find specific information about joining - ultimately causing a drop in enquiries.
Best Western wanted a highly engaging website campaign to replace the existing Hotel Development page to support the team in their objective to acquire new hotels in joining the Best Western brand, but with some snaz!
Be bold, be different Solution
As always, we analysed our approach, do we stick to the old or go with the new? Do we use existing CMS templates or push creativity?
With a lot of content to fit into a micro-site, the UX was key to successful delivery, allowing the offline marketing campaign to push hoteliers back to the website and engage with the content. So we went bold and brave and the results have been spectacular.
Engagement & conversions Results
A clear display of all the brands that make up the hotel groups family, Best Western are able to grow their offering which feed back directly into the main Best Western hotels website developed by Spinbox.