Smash It
Best Western, the world's largest hotel chain, has expanded its portfolio to include premium and boutique hotels. To showcase their diverse offerings, Best Western needed a new campaign that highlighted their unique brand personality and simplified the process for new hotels to join their family.
While the Best Western team had created extensive content using Sitefinity CMS, it lacked the distinctive Best Western touch. The complexity of their multiple brands made it challenging for potential partners to find relevant information, resulting in a drop in inquiries. Best Western sought a dynamic and engaging website campaign to replace their existing Hotel Development page, aiming to attract new hotels with flair and creativity.
Industry
Involvement
Visit
Be bold, be different
Collaborating closely with the Best Western team, Spinbox embraced their creative content ideas and pushed the brand appeal to new heights. With creative freedom at our disposal, our web designers unleashed their imagination to craft a bold and engaging micro-site.
We carefully analysed our approach, balancing the decision between sticking to old conventions or embracing innovative designs. Given the extensive content that needed to be incorporated, we prioritised UX to ensure a seamless user experience. This approach allowed the offline marketing campaign to drive hoteliers to the website and engage with the content effectively.
Engagement & conversions
The launch of the new micro-site has significantly bolstered Best Western Group's reputation. With a clear and engaging display of their diverse hotel classifications, the new business development site has become an essential tool for onboarding independent hotels into the Best Western family.
The micro-site's bold design and user-friendly layout have helped start the journey for many independent hotels to join Best Western, supporting their growth and enhancing their brand presence. The success of this project feeds directly into the main Best Western hotels website, also developed by Spinbox, demonstrating our ability to deliver cohesive and impactful digital solutions.
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