To help people
Brain Tumour Research (BTR), a charitable organisation launched in 2009, aims to raise awareness and funding for the prevention and treatment of brain tumours, ultimately seeking a cure.
The previous website had significant issues with user journeys, hindering crucial conversions and donations. Support and information pages were poorly structured and overly lengthy, while fundraising pages were slow and of low quality. Users often got lost and confused, unclear about the website's purpose. BTR's goals to lead in new research information and maximise donations were thwarted by fragmented information spread across different domains, lacking clear navigation paths.
Industry
Involvement
The Solution
As with all our clients, we collaborated closely with BTR from project inception to completion. This Agile approach ensured our solutions addressed all of BTR’s issues. We segmented the audience, defined goals, and re-engineered the user journey for donations. Spinbox's analysis led to a creative, bold design optimised for campaigns, fundraising, and maximising donations.
The new site integrated with the online donations platform, NowDonate, allowing users to complete donations without leaving the website. Donations can now be completed with just one click from anywhere on the site.
The previous BTR blog, hosted on a separate WordPress site, was migrated to a new blog section within the Sitefinity site, with all old posts imported. This key change improved user journeys and user experience, as well as streamlined site and content management for BTR staff.
The Results
With the primary goal of encouraging website visitors to donate, Spinbox created a highly intuitive donations page and user journey. This ensured the donation process was as seamless as possible. Tracking donations through the backend of the site revealed immediate success, with donations exceeding £2,500 in the first week of launch—a record figure.
The website now boasts a modern, clean design with fast loading times on both desktop and mobile. Users can easily navigate and quickly find the information they need.
As the best resource for the latest news and information, BTR can now achieve its goal with staff able to create and publish new content within minutes using the new Sitefinity CMS. Year on year, the site has seen growth in content, fundraising, and campaign engagement. The integration of an online shop further supports this remarkable charity in bringing help to those in need.
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