Enabling B2B and B2C eCommerce
Daylight System is a leading manufacturer of advanced daylight simulation and smart lighting solutions, serving architectural practices, healthcare environments, and commercial developments across the UK and global markets.
The team identified a strategic opportunity to expand into direct online sales, allowing them to sell rooflight products directly to homeowners, subcontractors, and installers - while still supporting their established reseller and trade networks, of their parent brand, Brett Martin.
Spinbox was engaged to design and deliver a solution that could move quickly, scale securely, and give Brett Martin the digital capability to compete confidently in a growing direct-sales market.
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Delivering a Scalable eCommerce Platform
To meet the project’s technical and commercial requirements, Spinbox delivered a standalone eCommerce platform built on nopCommerce, running alongside Brett Martin’s existing Sitefinity site. This dual‑platform approach enabled advanced transactional functionality without disrupting the corporate CMS.
Product Configuration
To simplify the purchase of highly technical rooflight products, we designed a custom product configurator that guides users through valid configuration options while dynamically updating pricing (inclusive and exclusive of VAT). Bespoke requirements are routed through a structured enquiry flow.
Trade Pricing & User Roles
The platform supports both consumer and trade audiences through a role‑based access and pricing model, including:
- Six distinct user roles
- A three‑tier trade discount structure (Bronze, Silver, Gold)
- Automatic, category‑level discount application
Payments, Operations & Hosting
The solution integrates Stripe and PayPal, alongside postcode‑based address validation to streamline checkout.
The platform is hosted in a dedicated Microsoft Azure environment, with SLA‑backed support and maintenance in place to ensure performance, security, and scalability.
Transformation with eCommerce
The new platform fundamentally transformed how Brett Martin’s Daylight Systems division operates online.
The delivery of a modern, scalable eCommerce experience unlocked direct-to-consumer and direct-to-trade sales for the first time, replacing a fragmented and manual process with a guided, intuitive purchasing journey.
Key outcomes included:
- Successful delivery of interactive designs and a fully functional eCommerce platform within a highly aggressive timeline
- A significant improvement in usability for complex product configuration
- Full implementation of Google Analytics, providing end-to-end visibility of eCommerce performance, funnels, and conversions
- Improved platform stability, performance, and mobile responsiveness across the wider digital estate
Beyond launch, the project validated Brett Martin’s direct sales strategy and laid the foundation for continuous improvement. The scalable nopCommerce architecture has since enabled ongoing development phases and positioned the business to expand the model across additional product lines.
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