Into the 21st Century
The European Defence Agency (EDA), one of the youngest European Union agencies based in Brussels, supports the Council and Member States in enhancing the EU’s defence capabilities under the Common Security and Defence Policy (CSDP).
EDA's website lagged in SEO, usability, and conversion metrics. To modernise their online presence and establish EDA as a serious contender in the defence sector, they enlisted Spinbox's expertise in UX and Sitefinity.
After onsite consultation and analysis in Belgium, Spinbox developed a strategy to enable member states to access richer content faster and provide content creators with consistent, high-speed performance.
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Arms & Ammo
EDA sought to upgrade to the latest version of Sitefinity for its enhanced features and desired a modern, uncluttered design that leveraged their strong imagery.
Spinbox began with an in-depth analysis of the existing site, utilising Google Analytics to identify top-performing content. This content was prioritised in the new design. Working collaboratively with EDA, Spinbox refined the design concepts, resulting in an improved navigation structure and a customised, enhanced search function that significantly reduced bounce rates.
The redevelopment followed a mobile-first design philosophy. Over six months, the 5,000+ page website was digitally transformed through an iterative approach, closely monitoring user behavior and goal completions.
Given the sensitive nature of EDA's work, securing the website was paramount. Spinbox implemented a decoupled architecture to protect the application, network, and content.
Explosive!
Awards: Sitefinity Website of the Month Top 5 award
Recognition: A leading EU website
Through multiple phases of design and development, the EDA website has become the leading European Government website.
Spinbox redefined the digital strategy for mobile, desktop, and legacy browser support. The redesigned content and call-to-action elements provide clear direction for users and stakeholders, ensuring the right content reaches the right audience.
Bespoke developments have enabled unprecedented user interaction within Sitefinity. The site's speed has dramatically improved, increasing inquiries, opportunities, and conversions. With the third round of visual improvements complete, mobile traffic has surged, and the clear navigation has significantly reduced bounce rates.
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