The Brief
Overhaul and bespoke application inside Sitefinity
IAM RoadSmart, a leading road safety charity, sought our expertise to enhance their website's user experience and integrate it seamlessly with their customer relationship management (CRM) system. Our team collaborated closely with IAM RoadSmart to craft a comprehensive project plan that aligned with their objectives and delivered an outstanding user experience for their site visitors.
Industry
Involvement
Technologies
Visit
Solution
UX improvement & CRM integration
Our UX design team commenced with a meticulous analysis of the existing website to pinpoint areas for improvement. We devised a new sitemap and wireframes to streamline the user journey, making it easier for visitors to access the information they needed. The revamped design embodied IAM RoadSmart's branding and values, presenting a modern, user-friendly interface that engages visitors effectively.
A significant challenge was integrating the website with IAM RoadSmart's CRM system, crucial for managing customer data and memberships. We partnered with the CRM vendor to develop an API, ensuring seamless data transfer between the website and CRM. This integration was vital for IAM RoadSmart to efficiently manage customer data and offer personalised experiences to their members.
Additionally, we implemented several features to enhance user experience, including a new events calendar, an online shop, and a member portal. These features were designed to boost visitor engagement and increase memberships and donations to the charity.
Results
Seamless Integration
Our development team worked closely with IAM RoadSmart's internal IT team to ensure the website was fully tested, secure, and compliant with GDPR regulations. We also trained the charity's staff to manage and update the website using the CMS effortlessly.
The result was a revamped website that delivered a user-friendly experience and seamless CRM integration. The new site received positive user feedback, and the CRM integration enabled the charity to manage customer data efficiently and provide personalised member experiences. Ultimately, the project was a resounding success, meeting IAM RoadSmart's objectives and driving increased engagement and donations.
220%
decrease in user bugs
61.3%
increase in sessions
84.4%
increase in visitors
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