Award winning Cybersecurity Website
Bridewell, a leading cyber security consulting and managed security services provider, approached Spinbox with a website that was failing to convert their technical expertise into business results. Despite operating on Sitefinity CMS, their digital presence was hindered by poor user experience, a convoluted navigation structure, and underlying technical SEO issues limiting their visibility in a competitive market.
The challenge was multifaceted: conversion bottlenecks prevented potential clients from taking action, performance issues impacted user engagement, and the content structure failed to position Bridewell as an authoritative voice in cyber security.
Spinbox was tasked with a comprehensive digital transformation – migrating and stabilising the Sitefinity platform, conducting a thorough UX audit to identify friction points, resolving critical SEO deficiencies, and developing a strategic roadmap to elevate content and conversion performance. The goal: transform a technically sound but underperforming website into a high-converting digital platform that would establish Bridewell as a thought leader in cyber security whilst delivering measurable business outcomes.
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Revamped for Success
Homepage Redesign
Spinbox completely restructured our homepage to better reflect Bridewell’s values and expertise. With a focus on the user journey, the new design ensures visitors immediately understand who we are and what we offer in cybersecurity and risk management.
Streamlined Navigation
Navigating the site is now easier than ever. Spinbox reorganized our menu structure to improve accessibility and flow, helping users quickly find the information they need—whether they’re exploring services or seeking insights.
Enhanced Service Pages
Our service pages now feature clearer, more concise content tailored to our audience. The updated layout improves readability and usability, making it simple for visitors to explore the full scope of Bridewell’s offerings.
New Insights Hub
We’ve introduced a centralized hub for all our thought leadership and updates including News, Webinars, Blogs, and Events. It’s your go-to destination for staying informed on the latest in cybersecurity and risk.
Really great ideas and always continuous input on improvements from the minute we joined Spinbox. Great transparency and performance is good.
Rebecca Taylor
Digital Marketing
Security in performance and growth
The transformation of Bridewell's digital presence delivered immediate and measurable impact. Following the migration, UX improvements, and SEO optimisation, the website saw significant increases in both user engagement and conversion rates, directly contributing to Bridewell's business growth.
The streamlined navigation and improved user experience meant visitors could now easily find the information they needed, resulting in longer session durations and deeper engagement with Bridewell's content. The technical SEO fixes and performance enhancements improved the site's visibility in search results, driving higher quality organic traffic to key service pages.
Most importantly, the conversion optimisation work transformed how potential clients interacted with the site. The clearer user journeys and strategic content positioning removed friction points, making it easier for prospects to take action – whether requesting consultations, downloading resources, or engaging with Bridewell's cyber security expertise.
The client response was overwhelmingly positive, with Bridewell now equipped with a high-performing digital platform that truly reflects their position as a leading voice in the cyber security sector. The website now serves as a powerful business tool, supporting their growth ambitions whilst providing the foundation for ongoing optimisation and content development.
Spinbox continues to support Bridewell's digital journey, ensuring their online presence evolves alongside their expanding service offering and maintains its competitive edge in the cyber security market.
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