From Confusion to Clarity
Janes, the global leader in OSINT data and analysis, serves government agencies and leading military manufacturers worldwide.
When Janes pivoted from a product-centric model to a solution-based approach, their website didn't keep up - leaving a cluttered, confusing experience that failed to communicate their value or convert visitors into leads.
The challenge was clear. They needed a website that would:
- Clearly articulate how they support their customers' missions
- Speak to multiple audiences - from intelligence analysts to defence procurement professionals
- Deliver an exceptional experience built on Sitefinity CMS.
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Remap the User Experience
Spinbox took a comprehensive, data-led approach - putting the user at the heart of every decision.
We began with stakeholder workshops and in-depth user research, including customer interviews and behavioural analysis. The key insight: prospective customers don't search for products - they search for solutions to problems.
Armed with this, we rebuilt the experience from the ground up using a "problem-first" approach - structuring the site around the challenges Janes' customers face, then showing exactly how Janes solves them. A full information architecture restructure simplified navigation, while a clean, modern UI elevated the brand and placed content front and centre. Strategic CTAs guided users to act at the right moments.
Technically, the platform was built on Sitefinity CMS with .NET, hosted on Azure - ensuring scalability, security, and performance fit for a global defence intelligence provider, with seamless third-party integrations and robust SEO foundations throughout.
Within the first month of site launch, our conversion rate increased by 91% and we had a 193% increase in engagement across our main focus pages.
Head of Marketing Technology
Janes
Captivatingly brilliant
The results exceeded all expectations. Within the first month of launch:
- 91% - Increase in conversion rate
- 193% - Increase in engagement on main focus pages
- 103% - Increase in sitewide engagement time
Users now immediately understand Janes' value proposition and how it supports their critical missions - translating directly into more qualified leads and new business opportunities. The website positions Janes not just as a data provider, but as an essential strategic partner in defence and security decision-making.
The ongoing partnership with Spinbox continues through managed support, keeping the platform secure, performant, and evolving alongside Janes' business.
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