Seamless transition and digital transformation
The London Institute of Banking & Finance (LIBF), a leading provider of professional qualifications in financial services, needed a reliable digital partner to take ownership of their underperforming Sitefinity website. Despite being a respected institution with a strong portfolio of courses and qualifications, their digital presence was failing to deliver the user experience their audience deserved.
The existing website suffered from significant performance issues, hampering site speed and creating frustration for prospective students and corporate clients. The user experience was confusing, with a navigation structure that made it difficult to find courses and complete enquiry forms. Form completion rates were disappointingly low, and the overall site performance was impacting their ability to attract and convert potential students.
LIBF needed more than just fixes – they needed a trusted partner who could seamlessly take over their Sitefinity platform, provide expert ongoing support, and implement meaningful improvements without disrupting their day-to-day operations. The transition had to be smooth, professional, and deliver tangible results quickly.
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Expert onboarding and data-driven improvements
Spinbox's approach began with a meticulous onboarding process, ensuring a seamless transition with zero disruption to LIBF's operations. Our team took time to understand the platform architecture, existing integrations, and LIBF's specific requirements, establishing clear communication channels and support protocols from day one.
With the platform successfully onboarded, we immediately set to work analysing user behaviour through comprehensive heatmap analysis and deep analytics review. This data-driven approach revealed critical insights into where users were struggling, which pages were causing friction, and where potential students were abandoning their journey.
Our UX team redesigned the information architecture, completely restructuring the products and services menu to create intuitive pathways for different user personas – from individual students seeking professional qualifications to corporate clients looking for training solutions. The navigation was simplified and streamlined, making it significantly easier for users to discover relevant courses and complete enquiry forms without confusion.
On the technical front, our .NET specialists tackled the performance bottlenecks head-on. We optimised the Sitefinity platform through strategic caching implementations, database query optimisation, and front-end code refinement. Every page was scrutinised and enhanced to deliver faster load times and a smoother, more responsive experience across all devices.
Crucially, Spinbox established a robust managed support framework, providing LIBF with confidence that their platform was in expert hands. Our support team became an extension of their organisation, responding quickly to queries, proactively monitoring performance, and ensuring the Sitefinity platform remained stable and secure.
Throughout the engagement, our agile approach meant we could respond rapidly to feedback, continuously refining the user experience and making incremental improvements that compounded into significant gains.
Transformed performance and user experience
The improvements delivered by Spinbox fundamentally transformed LIBF's digital presence. The seamless onboarding process meant there was no disruption to their operations, with Spinbox quickly establishing itself as a trusted and responsive partner.
The UX enhancements created dramatically clearer pathways for users, making it significantly easier for prospective students to explore qualifications and submit enquiries. The streamlined navigation and improved information architecture reduced friction throughout the user journey, creating a more professional and user-friendly experience that better reflected LIBF's position as a leading educational institution.
Performance optimisations delivered a noticeably faster, more responsive website. Page load times improved substantially, enhancing user satisfaction and supporting better search engine rankings. The smoother, faster experience reduced bounce rates and encouraged users to explore more of the site's content.
The ongoing managed support provided by Spinbox gives LIBF complete confidence that their Sitefinity platform is being monitored and maintained by experts who understand both the technology and their business needs. Issues are resolved quickly, updates are implemented smoothly, and the platform continues to evolve.
The partnership continues to strengthen, with Spinbox working alongside LIBF to identify further opportunities for conversion optimisation, performance enhancement, and digital innovation. LIBF now has a digital partner they can rely on, freeing them to focus on their core mission of delivering world-class financial education.
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