T4A wanted a new digital strategy to show website visitors the expertise in the financial sector held by T4A and the drive for future advances in CURO as well as directing users to forms on the site to complete contact forms and complete downloads
Modern & Informative Brief
Time4Advice quickly emerged as a market shaker, pushing forwards IFA's in the modern era with an amazing platform to manage IFA firms back office software . Their key business goal was to promote their software offering CURO and for this they needed to build a completely new website experience from the ground up.
T4A wanted a new digital strategy to show website visitors the expertise in the financial sector held by T4A and the drive for future advances in CURO as well as lead generation and goal completion.
The previous site had a confusing navigation and structure and lack of clear messaging. Content structure was complex with recent information buried within the site and quality of the user experience was disconnected. This led to problems with channelling users into conversions and high bounce rates.
Personality & Slick Solution
After gathering a full understanding of their brand vision, Spinbox did some research to identify several website styles which would be best for achieving the T4A goals whilst having a simple, modern and imagery led design.
We worked with the client to define the key user journeys from the point of entry to their different offerings to define how to best get visitors to completed conversions and not miss out the key information T4A was presenting.
As part of the project Spinbox also completed a ClickDimensions integration allowing T4a to capture data from the contact forms on their site directly into their CRM Dynamics without the need for any administration.
With attention to detail and security paramount to reflect the Curo financial advisor platform, Spinbox design and developed a leading website which allow T4A grow their digital presence with ease.
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The Results Results
Users who visit the site are now engaged from the second they navigate to any of the pages. The site now has clearly defined areas with prominent CTA’s making sure users can easily contact T4A or book a demo.
Utilising the latest web technologies we have created a modern website that displays highly engaging and interactive presentation of T4A services and offerings on desktop and mobile.
Spinbox have continued to work with T4A to consistently improve the website and ensure its kept up to date and aligned with business goals. An excellent result for an excellent client.