Design a supercar website
TVR, an iconic brand in the automotive sector, has a legacy of radical and beautiful car designs. The new website needed a modern edge to showcase TVR's rich heritage while ushering in a new era with their latest car launch.
To celebrate TVR's 70th anniversary, the brand planned to unveil an eagerly awaited new sports car in September 2017. Spinbox was given creative freedom to bring this vision to life.
Strategy & vision
Considering TVR's long-term digital strategy, Spinbox chose Sitefinity Professional Edition for its numerous benefits to the TVR team.
The initial phases involved crafting a new design and re-platforming existing content. Spinbox enhanced the UX across all areas, introducing new functionalities to better present information and foster user interactions.
The image-driven model pages feature specifications and dedicated galleries, allowing users to easily explore performance and technical details of legendary TVR models alongside the latest imagery and stats for the new car. Prominent calls to action encourage users to place deposits and register their interest.
To honor TVR's history, we implemented a heritage page with a timeline from the creation of the first TVR, allowing users to smoothly browse key milestones up to the present day.
Roaring success
With the fixed deadline of the new car announcement, Spinbox delivered the project, exceeding expectations. The new website combines creativity and usability, centered around the content and target audience.
High-impact, professional-grade high-resolution photos and images convey the power and boldness of the TVR brand. Fast load times and an easy-to-use CMS have made the website a powerful marketing tool for TVR.
Key content and functionality remain the focal points on any device, thanks to the fully responsive design and dynamic content, including YouTube integrations.
During the initial launch, eCommerce played a critical role, allowing TVR to sell out all of their launch edition models within the first few weeks of the website going live.
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