Enhance the customer experience
A new API
An innovative landing page
The introduction of a dedicated, gated landing page provided Best Western with a versatile platform to display tailored content, images, FAQs, and promotional material. The integrated search function allowed users to effortlessly explore and select from available options at their chosen hotel. A rates table was introduced to show costs in either points alone or a combination of points and currency, depending on the user’s accumulated points.
This streamlined booking process, while technically allowing bookings at two different rates within a single transaction, appeared to users as a seamless single booking experience. To enhance user interaction, we added a slider that let customers choose how many points to use, automatically updating their checkout summary and the remaining cash payment required. All transaction data was meticulously collated and passed back to Best Western’s database, ensuring all details of the stay were accurately recorded and utilised for ongoing customer relationship management.
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